Digi Pack Layouts

 These are images of the different layouts I like for a Digi Pack

Second DigiPack Analysis

 On the front cover, Rihanna's facial expression with her tongue out presents her as promiscuous, however the way she is looking up through her brow with her head tilted forwards makes her appear as if she is in control, possibly showing her to be sexually domineering, both of these are aspects which would attract her male audience. As well, this shows her to be powerful and independent, something which a female audience would admire, possibly creating her to be a role model.

 On the back cover, again she looks up through her hair, making her appear as a raunchy temptress. The way she has dropped her jacket off her shoulders suggests she is about to remove her clothes, intensifying the sexual nature of the picture.

     
 The use of black and white (greyscale) is a regular convention in the R&B genre. In this case, I think the black is used to symbolise style, power and sexuality, whilst the white ironically represents purity. The slight use of the colour red - her nails, her lips, her name on the side and the track list - is a portrayal of the love, passion and desire about her as a person, as well as in her album.

 The combination of the greyscale, the sexual images, the font use and the use of the colour red reflects the gritty and lustful style of the artist. Additonally, the front cover is in colour whilst the back cover is greyscale, this represents the diversity of the artists msuical abilities.

 The artists genre is visible through the use of greyscale, as it is a convetion of R&B. The clothing she is wearing, such as the suspenders, and the promiscuous facial expression heightens the sexuality of the images, which is a regular convention for female R&B - as well as Pop - artists. 

 On the packaging, the artists image dominates the cover. Especially on the front as the title is featured in small as a tattoo on her arm which represents someone who is raucnhy and rebellious. Instead of her name, just the letter R is included. It follows the generic conventions of album artwork. On the back cover, the tracklist is in small on the side and the albums small print in smaller on the other side, so rihanna's picture is in the centre as the main focus.

 The title of the album is 'Talk That Talk', insinuating sexually flirtacious talk. This links to the image on the front cover as she is holding a promiscuous pose with her tongue on her lips, and to add to this, her hand being on her head could be used as a symbol for pleasure.

Digi Pack Examples

Rihanna - LOUD

Justin Bieber - My World

Chris Brown - F.A.M.E.

Britney Spears - Femme Fatale

Katy Perry - Teenage Dream

Digi Pack Analysis

  This Digipack is one of the covers for Beyonce's third studio album 'I Am... Sasha Fierce', relating to the idea of her having an alter ego. The first image shows the artist to be naked - without make-up ,clothes or jewellery - representing her to be quite vulnerable. However, this also evokes the idea that she is revealing her true self to her fans.  The fourth side is reflective of Beyonce's 'Diva' image, as she is now wearing full make-up, her hair is styled and she's wearing 'glamorous' clothing. Yet, in this image, the gold in her clothing is visible, reinforcing the 'Diva' idea. These two contrasting views of the singer are in support of the reason behind the album's title.

 Most of the Digipack is featured in greyscale. Being presented in black and white implies the idea that the artist can now be seen clearly, showing her truthfully. The first image of Beyonce is displayed paler, whilst the second image appears to be darker, clearly representative of her personality differences. The second and third sides are just 'BEYONCE' written in silver, with a sort of spotlight shone on them, showing her to be under the limelight. Additionally, the backgrounds are black and white, these opposite colours confirm the idea of her split personality, suggesting the album to show both sides of the singer. "Sasha Fierce is done. I killed her," she confessed. "I don't need Sasha Fierce anymore, because I've grown and now I'm able to merge the two."

 The direct opposites in the colours and the photos, demonstrate the artists range of ability. Portraying her as a strong performer, for example; she can perform various genres, mostly R&B but also Pop, Soul and Hip-Hop, as well as her ability to master both slow and uptempo songs.

 Her 'Diva' portrayal in the last image, displays the album clearly as 'R&B'. As the 'Diva' image is a convention of the R&B Genre. Also, the greyscale effect is associated with R&B music as it is reflected as emotional, and strong emotions - especially love - are related with R&B music.

 The packaging is laid out like a book, with the 'BEYONCE' sides in the centre where the CD is situated and the photos of Beyonce on the front and back. The front cover features the title, and the back cover has the track list.  

 The album is titled 'I Am... Sasha Fierce'. The two contrasting images of her support the title, as it gives the idea of two seperate personalities. The CD itself is in dual disc format, so the discs represent the contradictory personality and musical style. The first disc, I Am..., incorporates slow and mid-tempo R&B and pop ballads. Whilst the second disc, Sasha Fierce, named after Beyonce's on-stage alter ego, contains uptempo dance songs.


 The singer is portrayed as beautiful through the images of her, showing her to be natural as well as glamorous, which would attract her female fans. Her name written in silver and capital letters with a shine on it, that resembles a spot light makes her appear to be powerful and important.

Production Day 5

Saturday 17th December 2011
14:30 - 16:00
South Bank

 Today we re-filmed the flashback scenes of their date. We used the HD Video Camera and a large Tripod. Both actors were on time, even though Billy didn't get to South Bank until 15:10 due to a problem on the trains, filming was successful.

16:30 - 18:00
Wapping

 Afterwards, we filmed the beginning of the video, which is set as the end of their date as the main artist walks the girl home. Then we filmed the end of the video, the placard scene, where he goes back to her to tell her how he feels. We used the HD Video Camera, large Tripod, LED Strip Light, CD player and the Ten Placards I made on Wednesday. The footage was successful, however our camera was running out of battery and Masuda had to leave at 18:00, so we may have to refilm a few parts.

Artist Images

This is the first set photos we took of our artist against a green screen. We were just experimenting with different poses which we could use for our digi pack and poster.

Images of our Artist 1

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Production Day 4

Friday 16th December 2011
19:00 - 20:30
Wapping

 Today we refilmed the Performance scenes with our main lead. We used the HD Video Camera, a large Tripod, unfortunately the Steady Cam was broken so we were unable to use that for tracking shots and we used a LED Strip Light to shine on our main lead, in order to prevent the footge being too dark. Filming was due to start at 19:00, however Billy was late and it was too difficult for me to hold both the Light and the Tripod at the same time so filming didn't start until 19:25. As we had already filmed the scene inside the photo booth, I was able to create the photo strip and use this in our filming to indicate the point where our artist has his flash of 'realisation' and goes back to the girl

The Placards

This is what we decided our placards would read. Making them similar to the placards in the love actually scene but then adapting them to use the lyrics in the song.

1. I could be too late

2. But I need to say

3. To me you are perfect

4. And let you know that..

5. I should've kissed you

6. I should've told you

7. Told you just how I feel

8. And next time I won't stop

9. I'll listen to my heart

10. Cos what I feel is real

Filming the Performance Scenes

This is an aerial shot from google maps of the areas we will film our main artist in the performance scenes, all within walking distance

We organised

However, our main lead was unable to make it so we had to re-schedule

Filming the Placard Scene

I checked the weeks weather forecast, and Wednesday 14 December had better conditions, as there was no rain expected

This is a shot on google maps of the location which we will film the Placard Scene

 

PhotoBooth Photostrip

This is a photostrip which I created from our footage of the 'photobooth scene'. I print screened the 4 key moments from our filming, which will be the moments when a photo would have been taken, this will be demonstrated by the inclusion of flashes during editing. Using Adobe Illustrator, I produced an old styled photo strip, by pasting the print screened images and scaling them to match.

Production Day 3

Tuesday 29th November 2011
16:30 - 17:00
Bishop Theatre

 Today we planned to film the scene inside of the photo booth. We used the HD Video Camera, a large Tripod and the Lighting equipment. We set up the piano stool in front of the stage curtain, where our actors would sit down for their 4 photos. Masuda was kept behind at Tower Hamlets College, so filming didn't start until 17:20, but after quite a few takes we managed to get finished and packed up just before 18:00

Photo Booth Filming

 To film the scene where our actors are in a photo booth, we decided our school theatre would be suitable as the stage curtain is similar to the back drop in Justin Bieber's 'Misteltoe' music video which has a christmas look to it.

Billy contacted the person in charge.

These are the images we took whilst filming

Contacting Westfield Ice Rink

 Billy emailed the ice rink at Westfield in Stratford, as we were previously unsuccessful in gaining access to an ice rink.

 Luckily, Westfield replied with a positive response.

 We then had to discuss with our teacher the insurance we can gain as a school project. Unfortunately, we were unable to use the ice rink as our insurance didn't cover the public, therefore we were not allowed to film in case they were caught in our footage.

Ice Rink Research

Stratford Westfield
Monday 28th November - Sunday 4th December
Monday 28th November: 10am-10.15pm
Tuesday 29th November: 10am -10.15pm
Wednesday 30th November: 10am -10.15pm
Thursday 1st December: 10am-10.15pm
Friday 2nd December: 10am -11pm
Saturday 3rd December: 9.15am -11pm
Sunday 4th December: 11.30am - 6.45pm


OFF PEAK (Monday - Thursday)
Single child - £6.65
Single adult - £9.65

School Packages (5 or more) - £3.50 (we advise you pre book your School groups, call the Ice Rink Box Office on 0844 847 1667)


Canary Wharf 
Session Times Everyday:
9:45-10:45
10:45-11:45
12:00-13:00
13:00-14:00
14:15-15:15
15:15-16:15
16:30-17:30
17:30-18:30
18:45-19:45
19:45-20:45
21:00-22:00
22:00-23:00


Adult Non-Peak: £10
Student: £9


Broadgate
Monday to Thursday:
12:00 - 14:30
15:30 - 17:30
18:00 - 20:00 


Adult: £8
Student: £6
Skate Hire: £2

Music Video Draft

 We made a draft of our music video to enable us to see what else we need to film or anything we must change. We have used clips off you tube from the films/videos we are referencing or use story board images as we have not yet filmed those scenes.

Production Day 2

Monday 21st November 2011 
17:00 - 19:00
Canary Wharf

 Today we went to Canary Wharf to film the Performance scenes with our main lead. We used the HD Video Camera, a large Tripod and the Dolly. Even though it was dark, we found an area which was lit up by christmas lights in trees, which prevented our footage being too dark. We filmed our main lead walking whilst miming, although he didn't know the lyrics properly so when we watched out footage back and synchronised it with the music, it wasn't clear that he was miming the correct lyrics.

Production Day 1

Saturday 19th November 2011
13:45 - 18:00
Hyde Park

Today we went to Winter Wonderland in Hyde Park, with both our actors. We used the HD Video Camera and a large Tripod. We filmed around 20minutes of footage to use for our flash back scenes of their date. We were scheduled to meet at Wapping Station at 13:45 and travel to Hyde Park together, however our main lead was an hour late, so we didn't set off until 14:50. The sun set at around 15:50, therefore a lot of our filming was done after sun set and most of the footage was too dark.

Filming Schedule

This was the first filming schedule that I created, however we had to make changes and cancellations due to problems with our actors

 This is the final film schedule, of the days we actually ended up filming.

Test Shoot

This is the test shoot of our performer (not in costume) miming the lyrics to the song we are using, Chris Brown - Should've Kissed You. We did this to enable us to watch the ability of our performer, although he is still yet to thoroughly learn the lyrics.

Actor Profiles

These are profiles on the actors we will be using.  

The Artist

Name: Martin Filani

Age: 17

Hair Colour: Black

Eye Colour: Brown

Ethnicity: Black British

 The reason for choosing our main artist as a Black British male, was because I wanted to reinforce the conventions of  theR&B genre of having a Black male lead. As my video follows the conventions of the R&B genre from the 80's/90's, where it is based on the relationship/romance between a boy and a girl, I recognised that most of my audience would be female, so using an attractive male lead would gain more attention.

This is the weekly timetable of our main artist, I attained this so we would know the times he is available for filming.

The Girl

Name: Masuda Khatun
Age: 17
Hair Colour: Dark Brown
Eye Colour: Brown

Ethnicity: Bangladeshi

The reason that I chose a muslim Bangladeshi female to be the main girl in our music video, is because I wanted to challange the representations of women in the music videos of R&B males. Despite R&B female singers portraying themselves as strong and powerful women, when women are featured in male videos, they are always presented as inferior and objects for men to look at. In addition to my portrayal of an independant women, I decided to represent the more modern and westernised muslim Bangladeshi women by displaying my actress as the love interest in my video. To add to this, as my video would be following the more romantic side of R&B, I decided that using an attractive female was important to gain a male audience.

Location Photos

 Canary Wharf

 

West India Quay