Initially, we got the idea for the 'placard scene' from the 2003 film 'Love Actually', written and directed by Richard Curtis, which follows the love lives of eight different couples and is set in London, during a month before Christmas. Originally, we were going to combine this scene with our 'cinema scene' until we refined our idea, but as the film is set in London and in the winter, fortunately the placard scene will fit even better with our new idea.
We chose to use the 'placard scene' as an intertextual reference before the video to the song 'paradise' by Coldplay was released. However, I liked the way they used placards as a subtitle effect to the lyrics of the song. This changed our mind on what would be written on our placards, instead of having similar sentences to that in the film 'Love Actually', as Billy suggested for the placards to read the lyrics to our song.
The key concept of our videos narrative, is that the main artist isn't able to communicate his feelings to the main girl, which is a similar idea portrayed in the music video to Taylor Switf's song 'You Belong With Me'. In the video, the couple find it hard to communicate with each other so they do it through placards. This is similar to our idea, where the main artist will use placards at the end to tell the girl how he feels.
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