Most of the colours are pale and cool; white, light grey and blue, possibly used to signify how the artist him self is quite cool and laid back. Whilst the rest of the colours are dark; dark blue and black. The contrast between the two sets of colours could be representative of the range of music, or the artists different personality.
The text in slanted boxes is a common association with Hip Hop, Grime, R&B or Rap therefore it suits the artist.
The advert is laid out almost identical to the front album cover. However, the artist name is in the top right corner and also, it includes the release date and other artists who feature in the album. In the left hand corner is a small image of the actual album cover and in the right hand corner is a list of images where the album is available to buy, such as: HMV and itunes. Due to the urban and street appearance of the artist and the background, the audience would know that the genre of the advert and the album is Rap/Hip-Hop.
The advert is almost identical to the front cover of the Digipak, in order to create audience recognition. As well as this, a picture of the album front cover is featured in the bottom left of the advert, so the audience know what to buy. Then in the bottom right corner, a list of logos are featured, where the album is available to purchase.
The inclusion of names of other well known artists of this genre makes the artist seem important and respectable. His clothing matches the colour scheme of the advert, suggestive to the idea that he matches his genre of music well, portraying him as a good artist.
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